Our mission, vision, and values statements reflect our commitment to transforming the agricultural sector, leveraging technology and innovation to address the value chain’s specific needs and challenges.
To empower farmers to maximize their productivity and profitability and contribute to food security and economic growth.
To be the catalyst that propels the largest network of agricultural value chain actors to a tech-enabled productive ecosystem, fostering sustainable agriculture practices and inclusive economic development.
We prioritize the needs of our customers and strive to exceed their expectations by delivering tailored and impactful solutions.
We embrace technology and continuously seek innovative ways to enhance efficiency, transparency, and scalability.
We foster strong partnerships and alliances with key stakeholders to create shared value and drive positive change in the agricultural value chain.
We are committed to promoting financial inclusion by providing accessible and affordable financial services to underserved agricultural value chain actors, empowering them to thrive.
We uphold the highest standards of ethics, transparency, and trust in all our interactions, ensuring the long-term success and sustainability of our operations.
We are dedicated to making a meaningful and measurable impact on the lives of agricultural value chain actors, promoting sustainable agriculture, and contributing to economic development and food security.
The largest market in Africa with a population of 220 million people
Food items account for 57 percent of total household expenditure
Food imports consume USD 5 billion of valuable foreign exchange
USD 140 million is spent daily on food consumption
The sector contributes about 23 percent to overall GDP in real terms and employs 48 percent of the labour force
Low penetration of financial services especially in rural farming communities
Low yields, mechanization and subsistence scale
Constraints in accessing quality inputs
Fragmented agri-food value chains
Ancient food production systems
Linking, coordinating and financing producers, processors, traders, distributors and markets
Structuring efficient and scalable production, processing and storage infrastructure
Utilizing idle manufacturing, agribusiness and agro-processing capacity
Adopting precision, data and advisory driven farming systems
Ecosystem and value chain approach
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